Mass Media - or Lack there of

The Media
Okay, so we all want to hear how Calvin Klein is the culprit and that the emaciated waif look has caused women to tale-spin into the world of Eating Disorders. While the images of child-like women has obviously contributed to an increased obsession to be thin, and we can't deny the media influence on eating disorders, there's a lot more to it than that. 


From early-on children are taught by society that their looks matter. Think of the three and four year old who is continuously praised for being "oh so cute". With an increased population of children who spend a lot of time in front of television, there are more of them coming up with a superficial sense of who they are. Images on T.V. spend countless hours telling us to lose weight, be thin and beautiful, buy more stuff because people will like us and we'll be better people for it. Programming on the tube rarely depicts men and women with "average" body-types or crappy clothes, ingraining in the back of all our minds that this is the type of life we want. Overweight characters are typically portrayed as lazy, the one with no friends, or "the bad guy", while thin women and pumped-up men are the successful, popular, sexy and powerful ones. How can we tell our children that it's what's inside that counts, when the media continuously contradicts this message?


Super models in all the popular magazines have continued to get thinner and thinner. Modeling agencies have been reported to actively pursue Anorexic models. The average woman model weighs up to 25% less than the typical woman and maintains a weight at about 15 to 20 percent below what is considered healthy for her age and height. Some models go through plastic surgery, some are "taped-up" to mold their bodies into more photogenic representations of themselves, and photos are airbrushed before going to print. By far, these body types and images are not the norm and unobtainable to the average individual, and far and wide, the constant force of these images on society makes us believe they should be.


People in societal "pop-culture", whether consciously or subconsciously, perpetuate the ideal of thinness through their conversations, judgments and teasing of their peers and other family members. The associate of shame with weight, as women tend to not want to disclose what they weigh, or do not want to be seen in "this bathing-suit" or "that pair of shorts" contributes to the sense that they should be ashamed of their body size. The chronic passive obsession about weight within families (wife asks husband "do I look fat in this?"), and within circles of friends (first time seeing someone in a while, the comment: "you've gained/lost weight!") continues to emphasize the idea that how we look and what we weigh is of utmost importance.


I think the media isn't sending the right message most of the time. They do things for ratings, money, more time on the air, to sell a product. The message stays the same. "If you want to fit in or be cool, do this or do that. There's diet pills, weight loss commercials, and skinny people everywhere. I'm not saying that skinny is bad, in fact I think being healthy leans more to the skinny side of scale, but it's the way the media shows it. There's a lack of education for viewers, especially for young children. 


A high percentage of the American culture falls into one of two categories. Couch potato or exercise freak. There is no consistent example set to our children that moderate regular exercise is good for us and essential for our health. They either see us rigorously obsessed with burning calories and fat, or neglecting our bodies through lack of activity. We also live in the age of the video game and the internet where many of our children spend countless hours in front of Nintendo or watching as their parents sit at the computer for hours on end. It is important to encourage your kids to go outside and play and to teach them about exercise. They need to know that there is such a thing as too much or too little. The Media should focus more on that issue as a whole to be healthy and not just skinny.